December 24, 2017

Digital Marketing

Digital Marketing

A standing out position in the online world is not easy. Although digital marketing has similarities with traditional analog marketing it requires extra knowledge and techniques. But no matter if you do digital marketing yourself or not, if you want to let your business grow online you definitely need it. Just having a website online is simply not enough. Besides that, with digital marketing you can obtain detailed information about how customers use your website or respond to your advertising.

The digital marketing branch is growing very fast. People are consuming more and more digital content daily – using their smart phones, laptops, desktop computers and tablets. Digital marketing, also known as data-driven marketing, means that you launch a custom marketing strategy on these people. You boost your digital channels so that your business can grow.

Search Engine Optimization – SEO

The SEO of your website is an important factor to let you rank well in Google. For those who might know not much about SEO, here a simple comparison. Search engines like Google are in fact nothing more than libraries. Your website is one of the books. Your website pages are the chapters of that book. And your website text is the story. Your “book” need some qualities to rank better in the search results of Google. There are different techniques available.

– Keyword Research and Planning
Keyword research is a core SEO-task that involves identifying popular words and phrases people enter into search engines. This research delivers a list of the best keywords to use for website pages, chapters and text. By researching the words people type into search engines and by using this research to create targeted content in websites, you can drive the right traffic to your site. Traffic that is more likely to convert. This is also where special keyword tools comes in handy. Starting by entering a word into a research tool, you’ll be presented with details on how popular the search is and how difficult it is to rank well for that keyword. If you’re facing problems with keyword research, or if you don’t have time for it, we are here to help you out.

– Off Site Optimization
Off site optimization techniques have more to do with everything outside your website in order to rank it higher in the search results. Search engines determine the value and importance of sites based on links they receive from other sites. Your site’s ranking is not established simply by your website content alone. This involves also a combination of inbound links, outbound links, and how many of those sites linking back to you also have established SEO authority. The more authority these sites have, the more value these “votes” have for your ranking. Off site optimization is a complete different ball game in digital marketing. If you need help with it, we are here for you.

Social Media

Social media is a very powerful tool to let your business grow. Facebook, Twitter, Google+, YouTube, Pinterest, Instagram and dozens of others are given you endless opportunities. But it is precisely because of the many possibilities that you have to be an expert nowadays. It also takes a lot of time. Our digital agency has all the expertise to setup your social media channels and campaigns. With our experience we can do also reality checks on your existing social media efforts.

Search Engine Marketing – SEM

SEM is the technique of utilizing paid ad campaigns based on keywords. It connects you to users who’re actively searching for brands like yours. What is the difference between SEO and SEM?

Search engine optimization is focused on improving your site in order to increase your organic (unpaid) search engine rankings. SEO primarily revolves around placing keywords strategically throughout the site, link building, establishing site authority and using meta data that is easy to crawl by Google.

With search engine marketing, on the other hand, you pay to play. Essentially, you pay to show your ads to users who are actively searching for the keywords you’re targeting. You don’t need a high website authority in order to be able to show up on the first page of Google as long as you’re willing to pay for it. You pay per click with a daily budget that you determine yourself.

Do you absolutely need both SEM and SEO? No. But will you end up getting more leads and sales if you implement both? Absolutely yes. It’s always a must to optimize your site according to SEO best practices. It is a solid foundation that will put you as far up in the search results as possible. And after all, SEO clicks are basically free. So why wouldn’t you want as many of those as you can get?

Utilizing SEM however, can significantly speed up your ability to build your brand and your client database. It will put you in front of target audiences who are actively searching for products and services just like yours. You want to appear at the very top of their searches, or someone else will get the sale. Contact our experts for more information.

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