Do You Really Need a Website?
It’s a very common question, especially for new businesses. We’re convinced you need one, because a professional website can bring you big advantages. So, in this chapter we will give you some arguments to why do you really need a website.
Connect with new customers
Who knows about your business? Although you might have regular customers, a professional website is the perfect tool to connect with new customers: Who are unfamiliar with your business, or never pass your location. It extends your potential reach to anyone in the world. A professional website convince total strangers to do business with you.
Your website provides customers an easy way to contact you directly. But also to learn more about your products, services, or to share the latest news. Whenever there are new developments regarding your business, your website is the fastest way to inform (potential) customers about new products, discounts or new services.
Create a presence
More often than not, people use the internet to find products or information. While this number is still growing, a professional website is already the most important promotion gateway for expanding your business. The traditional exposure tools like flyers, newspaper or magazine ads, posters and bill boards, TV and radio commercials, lose territory every day.
Audience you want
Another problem with traditional marketing is that you lose most of your money on non-response. You pay also for people who are not interested in you. With search engines however, advertisers pay only for the right customers at the right time. If someone type your product or service in Google, and finds your website, you have already someone who is interested in your business. It’s a big difference if you act on a “cold market” or a “hot market”. Especially for your wallet.
Benefits for local businesses
One misconception about websites is that they’re only for big national or international companies. Actually, websites are just as, if not more, beneficial for small businesses. In fact, it’s a great way to connect with local customers. Plus, search engines often rank results according to location. In other words, if a customer in your city is looking for “telephone shops near me”, Google give these local shops priority in the search results.
Helps to build trust and credibility
New clients and prospects might want to know your history, expertise and specialization. A website is a great tool for people to learn more about you and to reach that comfort level they seek. Having a website automatically increases your business value in everyone’s eyes, especially your new customers. Not having a website is worse than not having a shipping address these days. Websites add legitimacy.
Your website runs 24/7 without any supervision. You can always be there for your customers. Returning questions can be caught on a page with answers (FAQ) to reduce the pressure and time on your telephone. It is also a given fact that lot of customers find it more convenient to use the contact form on a website, then to use a telephone.
So …. Do you really need a website? Yes.